For an Interaction class group project, we were assigned to look into the existing UX,UI and brand of an existing app. Then, we were tasked with developing and marketing a partner app—one that felt visually connected to the original app, but designed for an entirely different demographic.
after developing the initial look and positioning of the brand extension,
we wanted to help visualize how we imagined the app would work.
we wanted to help visualize how we imagined the app would work.
From there, we also comped key screens for the most important user journeys,
based on our main goals for the Penny app:
based on our main goals for the Penny app:
In addition to the group branding and UX/UI development, I individually contributed
illustrations, animations, and visuals and copy for social media posts.
illustrations, animations, and visuals and copy for social media posts.
Given that Penny is a children’s app, we wanted to include fun animations
and gamification to reinforce our concept that budgeting can be kid-friendly.
and gamification to reinforce our concept that budgeting can be kid-friendly.
